Antivirus Compliance Expert

    Antivirus Compliance Expert
    I personally found the ALOT.com domain, defined all aspects of the new brand, defined the Antivirus Compliance strategy and ultimately delivered the clean ALOT toolbar and homepage solution.

    I have extensive experience in this space and I am highly confident that I can solve any related challenges that may be in front of your company.

Recent Posts

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  • From the Reputation of Malicious Malware to Product Excellence
  • How did I find ALOT.com?
  • Why Replace Starware?
  • Antivirus Compliance Expert

      • About Bill Belcamino

      Antivirus Compliance Expert

      A highly qualified, energetic, technically savvy executive with twelve years of technical leadership and experience in Internet Advertising, Consumer Software and Antivirus Compliance. Possessing outstanding leadership ability with the ability to coordinate, motivate and think outside the box. Adept at working on multiple initiatives in a fast-paced, deadline driven environment while demonstrating long term success. Skills include strong industry predictive skills, effective product planning, complex problem solving, strategic business development, technical negotiations, public speaking and employee motivation.

      Email me at: compliance@belcamino.com

      Full resume: Bill Belcamino

    Product Excellence

    From the Reputation of Malicious Malware to Product Excellence

    The purpose of this site is to chronicle the migration and ultimately the saving of the MIVA toolbar business. Before I took over, the Starware toolbar brand was ubiquitous with the term malware (just do a Google search for Starware). In fact, many of the MIVA downloadable client ...

    How did I find ALOT.com?

    MIVA Direct was looking for a domain name to replace the existing Starware brand. In today's market short, clever and unique names are critical for brand recognition. I am an Exclusive Lifetime Member of DNForum and found the domain ALOT.com was available in the Private Exclusive Sales ...

    Malicious Malware

    Why Replace Starware?

    Starware

    Starware was the flagship brand for MIVA Direct and made a good amount of money, but required a large continuous investment in marketing. Starware unfortunately had a damaged reputation and was flagged by every reputable antivirus company, in fact the name itself sounds very similar to the industry language related to Malware, Adware and Spyware.

    Whether or not Starware deserved its reputation, the perception and reputation are reality. Without a strong motivational leader, who was able to discuss these issues with the larger critics and define a plan to erase and ultimately change perceptions, the company would not have been prepared for future challenges. This is where I came in and saved the MIVA toolbar business.